The 2025 ITF Taipei International Travel Fair (ITF) — Taiwan’s largest travel exhibition — will take place from November 7 (Fri.) to November 10 (Mon.) at Taipei Nangang Exhibition Center, Hall 1. This year’s ITF gathers exhibitors from 123 countries and cities, featuring over 40 major travel agencies, more than 130 hotels, restaurants, airlines, and theme parks, with a total of 1,600 booths. At today’s pre-show press conference (Nov.4), Ms. Yeh Chu-lan, Chairperson of the ITF Organizing Committee; Ms. Chien Yu-yen, Chairperson of the Taiwan Visitors Association (TVA); and Ms. Chen Yu-hsiu, Director-General of the Tourism Administration, MOTC, joined foreign ambassadors from Saint Kitts and Nevis, Belize, Guatemala, and Saint Vincent and the Grenadines, along with representatives from central and local governments, to unveil the fair’s highlights and exclusive deals.

TVA President Chien Yu-yen noted that this year’s ITF has expanded in scale, with 100 more booths than last year, and continues to attract strong participation from partners in Japan, Korea, the United States, Thailand, and Malaysia. The 2025 theme “In Travel, We Believe” emphasizes travel as not only a way to see the world, but also a journey of self-reflection and inner renewal. Many agencies are offering pilgrimage-themed tours to destinations such as Spain, France, Israel, Tibet, and Japan, while Taiwan’s own Mazu Pilgrimage is highlighted as a unique expression of the island’s spiritual and cultural vibrancy. Chien also remarked that Taiwan’s tourism industry is embracing AI tour guides, smart navigation, and multisensory travel products integrating light, sound, and scent reflecting a wave of innovation transforming the travel experience.

ITF Chairperson Yeh Chu-lan emphasized that ITF has grown into Asia’s largest tourism exhibition and trade platform, drawing international participation and showcasing the vitality of the global travel sector. She pointed out that while Taiwan’s population is around 23 million, in 2024 there were 16.85 million outbound trips and 220 million domestic trips, with domestic tourism expenditure exceeding NT$500 billion, clear evidence that Taiwan is a true “tourism powerhouse.” The scale of outbound and domestic demand continues to attract international tourism boards and industry partners seeking collaboration with Taiwan. Yeh encouraged Taiwanese travelers to visit diplomatic allies and friendly nations, deepening cross-cultural exchange. Domestically, emerging themes such as agritourism, Hakka village experiences, sports tourism, and cultural travel highlight Taiwan’s creative and diversified offerings. She warmly invited the public to experience ITF.

Airline Specials — Win Business Class Tickets
This year, airlines are targeting emerging markets and popular routes with exclusive ITF-only promotions. Major exhibitors include China Airlines, EVA Air, STARLUX Airlines, Tigerair Taiwan, Cathay Pacific, Japan Airlines, Vietnam Airlines, and VietJet Air, alongside several carriers within national pavilions. Visitors can compare fares, purchase tickets, and enter lucky draws all on site. EVA Air presents “The World Is My Playground”, featuring AI photo zones for Dallas and Busan and showcasing its 4th-generation Premium Economy seat. Japan Airlines offers round-trip fares to Japan from NT$7,700 (before tax). STARLUX Airlines provides 15% off all routes, plus a chance to win business class tickets to any destination in Asia and Hoshino Resorts stays with proof of purchases over NT$20,000 during ITF. Delta Air Lines promotes Seattle direct flights at 15% off. China Airlines celebrates its upcoming Phoenix route launch in December, with up to 24% off all routes.

Capturing the Tourism Market — Japan Pavilion Reaches Record Scale, U.S. Pavilion Returns with Daily Flight Giveaways, All-in-One Showcase of Taiwan’s Themed Tours
Japan remains the top destination for Taiwanese travelers, and this year’s Japan Pavilion reaches a record scale, featuring everything from new travel information, packages, and rail passes to niche themes such as skiing, hot springs, motorsports, volcano tours, theme parks, and shopping. The U.S. Pavilion returns for the first time since 2017, offering daily ticket giveaways, five flights in total, including a grand prize: round-trip ticket from Taipei to any U.S. destination. The Korea Pavilion recreates the “ Park Bo-gum Zone” inspired by Jeollanam-do’s Purple Island, where visitors can enjoy Polaroid photo ops and win prizes, plus daily flight giveaways from Korean Air on weekends. Daily Korean cooking demos and tastings will also let visitors taste the culture firsthand. Thailand tempts travelers with unbeatable deals — Bangkok tours under NT$10,000, up to NT$10,000 in savings per person, and buy-one-get-one-free offers on select “Bangkok–Pattaya Classic Tours.”

The Tourism Administration’s “National Scenic Area Pavilion” showcases 13 scenic areas and tourism circles, offering themed itineraries from Alishan sunrises to Matsu’s island charm, along with travel packages, local specialties, and special offers. The Ministry of Agriculture promotes farm tours, seasonal produce, and smallholder products, while the Hakka Affairs Council Pavilion highlights Hakka village tours, cuisine, and cultural workshops. The National Palace Museum features its “Palace 100+” AI interactive “Fated Exhibition” and “Treasure Hunt” games, with 10% off museum merchandise. Local government pavilions add regional flair —Pingtung Pavilion celebrates “150 Years of Hengchun”, and Kinmen Pavilion offers DIY workshops, check-in gifts, and free-trip giveaways, introducing new island-hopping routes and the “Veterans Reunion” package.

Year-End Promotion Season, Industry Players Roll Out Extensive Discounts
Travel agencies roll out massive discounts across short haul and long haul destinations and theme tours, featuring buy-one-get-one-free, second-traveler discounts, instant cash-back, and exclusive exhibition-only promotions. Independent travelers can find flight and hotel bundles, rail and attraction passes, and SIM/data packages, all with extra rebates on site. ITF offers the perfect chance to plan winter, Lunar New Year, and holiday vacations while securing the best prices of the year.

Budget-Friendly Must-Buys — Dining Vouchers Under NT$1,000, Hotel Stays for Less Than 10% of Regular Price
For those planning year-end parties or festive gatherings, ITF offers hotel vouchers for under 10% of list prices and dining coupons from 31% off, starting at NT$999. Luxury spa and hot spring packages are also on sale, perfect for a relaxing getaway with friends or family.

Star Performers and Mascots — A Festival of Fun
Every day of ITF features international performances and mascot parades, turning the venue into a family-friendly travel carnival. Fan-favorite characters like Kumamon and Slowpoke join cultural troupes from around the world. The “Mascot Parade” kicks off daily at 2:00 p.m., followed by stage meet-and-greets for photo ops. Highlights include, Nov. 7 (Fri), Kengo Kobayashi performs at the Thailand Pavilion in partnership with Southeast Travel. Nov. 8 (Sat), Travel influencer Miya, YouTuber Goldfish brain, and creators Happy weekend, F.F.O from “Atom Boyz 2”, boy band ARKis, and Korean-Taiwan co-produced group SEVENTOEIGHT, will show up at the exhibition. Nov. 9 (Sun), K-pop girl group GENBLUE will perform at the Korea Pavilion, and Nov. 10 (Mon) actress Cindy Lien greets fans at the Hakka Pavilion. With live shows, cultural showcases, and celebrity guests, ITF 2025 promises four days of nonstop excitement for all ages.

Limited-time early-bird ticket sales run from October 14 to 15
The ITF Taipei International Travel Fair, Taiwan’s largest and longest-running travel exhibition, will take place from November 7 to 10 at TaiNEX 1 (Taipei Nangang Exhibition Center, Hall 1). The organizer, the Taiwan Visitors Association, stated that this year’s event has expanded to 1,600 booths, representing an increase of 100 booths over last year. Early-bird tickets at a 25% discount, available for a limited time, go on sale on October 14 for two days only.

Japan Pavilion Reaches Record Scale, U.S. Pavilion Makes a Notable Return, and Themed Travel Highlights Taiwan’s Hidden Beauty
Now in its 39th year and 33rd edition, the ITF Taipei International Travel Fair brings together 123 countries and cities — the largest participation in nearly eight years. The first floor of the exhibition is designated for international travel, featuring national pavilions, major and local travel agencies, and leading airlines. Visitors can conveniently plan and book everything in one place — from flights and accommodations to complete travel packages. The fourth floor focuses on domestic tourism, showcasing government pavilions and themed areas such as Hakka villages, cultural tourism, agritourism, forest travel, and indigenous tribal experiences. Attractions include theme parks, star-rated hotels, distinctive B&Bs, and various travel-related organizations, offering special deals on dining and accommodation vouchers while inviting visitors to explore the beauty of Taiwan in depth.

With over 200 booths, the ever-popular Japan Pavilion is the largest to date, reflecting the continued enthusiasm of Taiwanese travelers for Japan. Other highlights include the Korea Pavilion, along with booths from Thailand, France, and many more. Bahrain will make its debut appearance, while Brunei and Malaysia are staging strong comebacks. Notably, the U.S. Pavilion will return under its official name for the first time since 2017. Participating airlines include China Airlines, EVA Air, STARLUX Airlines, Tigerair Taiwan, Cathay Pacific, Japan Airlines, Vietnam Airlines, VietJet Air, and Royal Brunei Airlines. Some carriers will also join their respective national pavilions to showcase travel offers. With the cruise travel market gaining momentum in recent years, StarDream Cruises, MSC Cruises, and Hurtigruten Cruises will all debut independently at ITF Taipei, offering a wide array of itineraries, from voyages to Japan and the Middle East to polar expeditions chasing the Northern Lights or encountering penguins in Antarctica. For the first time, the online travel platform AsiaYo will participate, featuring exclusive deals on global cruise and travel bookings. Travel enthusiasts won’t want to miss the chance to compare, explore, and uncover great offers all in one place.

Early-bird tickets 25% off — on sale October 14 for two days only
ITF early-bird tickets on sale starting today! From October 14 to 15 only, early-bird tickets will be available through Klook, KKday, ibon ticketing system, FamiPort, udn Tickets, TaiTIX, and OK.go. Tickets are priced at NT$200, with a special early-bird offer of NT$150 (25% off). Before the exhibition even opens, enjoy 10% off pre-sale tickets from October 16 to November 6.

High Speed Rail Holiday Packages and Blood Donation Drive Offer Free ITF Tickets
Taiwan High Speed Rail Holidays joins ITF Taipei with exclusive promotions. From now until October 24, customers who purchase any THSR Holiday Package will receive two complimentary ITF Taipei International Travel Fair tickets, available to the first 200 orders. In line with its corporate social responsibility objectives, ITF has partnered with the Taipei Blood Center to launch a “Donate Blood, Get Tickets” campaign. From November 1 to 8, individuals who donate one unit of blood at any of the 16 designated donation sites across Taipei, New Taipei, Keelung, and Yilan will receive one ITF Taipei admission ticket (limited to two tickets per person). The initiative aims to encourage public participation in community welfare. According to the Taiwan Visitors Association, enthusiasm for travel remains strong among Taiwanese citizens, and the ITF Taipei International Travel Fair continues to serve as both the largest international travel exhibition in Taiwan and a major annual highlight for the industry. The Association welcomes the public to attend the fair, discover new travel opportunities, and further appreciate the diversity of Taiwan.